Densou is a leading independent programmatic agency in Europe. Our mission is to automate the advertising market. We work with some of the world's largest publishers and advertisers as consultants and technology providers.
Densou is part of the transformation of the media and marketing world where technology is being used in media buying and selling to create transparency and increased performance. We work intensely with data and are experts in activation.
The technological revolution is changing digital advertising. Decisions are based on data, and data is moving to advertisers.
Marketing is converting with sales. We believe in a future where marketing data is as important as sales data.
Densou Trading Desk was founded in 2014 in Denmark. Since then we have worked in more than 9 countries for 40 advertisers and 30 publishers.
We have helped major FMCGs in Europe to advertise based on the weather. With APIs to major weather systems we have optimized advertising individually for more than six thousands cities every 5th minute
Car dealers have small advertising budgets and high demands for individualized creatives. Like any other company they want to focus on their core business. We have built a platform for Volkswagen dealerships that allow them to do just that.
Eyeballs are switching from print to digital rapidly. With it too the advertising budgets. Print to offline is a challenge in terms of attribution, handling, invoicing and much more. A leading real estate agent have used our systems to this transition.
At some point, AI could create a better ad than a creative director and buy ads better than a media planner. Densou remains dedicated to produce small cases and proof of concepts in this field to advance marketing with our clients
Advertisers we've been working with through out the years
Densou Automation Engine is one of the largest DMPs in Europe. We built it on a proprietary technology stack using industry leading technologies. No technology stands alone and we have strategic large-scale partnerships with key players in our markets.